Digital Communication Strategy through TikTok Affiliate and the Utilization of Artificial Intelligence in Content Production: A Qualitative Study of the TikTok Account @fufashionteam

Abstract

This study aims to analyze the digital communication strategy of the TikTok account @fufashionteam in utilizing TikTok Affiliate and Artificial Intelligence (AI) as digital marketing tools. The research employs a descriptive qualitative approach using a case study method and digital content analysis. Data were collected through digital observation, structured interviews, and documentation of TikTok content published between January and March 2026.

The findings indicate that the @fufashionteam account implements a communication strategy based on visual engagement, persuasive communication, and soft selling techniques through interactive short-form videos aligned with TikTok trends. The utilization of AI tools such as Gemini and Flow supports the content production process, including idea generation, trend analysis, caption writing, and optimization of marketing communication strategies.

The implementation of the AIDA model (Attention, Interest, Desire, Action) is proven effective in enhancing audience engagement and driving purchase decisions through TikTok Affiliate features. This study demonstrates that the integration of digital communication strategies, TikTok Affiliate marketing, and AI-assisted content production represents an emerging form of adaptive  digital marketing strategy in the era of social media-driven economy.