Digital Communication Strategy of Community Information Groups through Instagram in Public Information Dissemination and Disinformation Prevention

Abstract

This study aims to analyze the digital communication strategy of the Community Information Group (KIM) of Krai Village, Yosowilangun District, Lumajang Regency through Instagram in disseminating public information and preventing disinformation. The research employed a descriptive qualitative method with a case study and literature study approach. Data were collected through digital observation of the Instagram account @kimdesakrai, social media documentation, and literature related to digital communication and public administration. The findings reveal that Instagram is utilized as a medium for village public communication by disseminating information about village governance, community social activities, and local cultural preservation. The communication strategy involves the use of simple visual designs created with Canva, communicative captions, and Instagram features such as reels and stories. The presence of KIM Desa Krai also contributes to improving public information literacy and preventing the spread of disinformation through credible and easily understood information dissemination. Although facing challenges such as limited human resources and low engagement, KIM Desa Krai demonstrates that community-based digital communication has significant potential in supporting digital public administration at the village level.