The Role of Artificial Intelligence (AI) In The Transformation of Digital Journalism Practices: A Case Study of Kelumajang.com

Abstract

The rapid development of Artificial Intelligence (AI) has significantly transformed the digital media industry, particularly in contemporary journalistic practices. AI technologies are increasingly utilized in various journalistic activities, including automated news writing, content editing, audience data analysis, and digital information distribution optimization. This study aims to analyze the role of Artificial Intelligence in the transformation of digital journalism practices and to examine its impact on news production processes and journalists’ working patterns at the kelumajang.com media portal. This research employs a qualitative approach using a case study method. Data were collected through in-depth interviews and direct observations involving journalists and editors of kelumajang.com. The study applies Marshall McLuhan’s Technological Determinism Theory as the primary analytical framework. The findings reveal that the implementation of AI contributes to improving editorial efficiency, accelerating news production processes, and facilitating the analysis of digital information trends. However, the adoption of AI also presents several challenges, including the potential decline of journalists’ creativity, risks of misinformation, and ethical concerns in journalism when adequate verification processes are not properly maintained.