The Phenomenon of Fear 0f Missing Out (FoMO) in Tiktok Content Consumption Behavior Among Generation Z

Abstract

This study aims to describe the phenomenon of Fear of Missing Out (FoMO) in TikTok content consumption behavior among Generation Z. The high intensity of TikTok usage among Generation Z has transformed social media into not only a platform for entertainment, but also a space for obtaining information, establishing social interactions, and maintaining self-existence within the digital environment.

This research employs a qualitative descriptive approach using the perspective of Uses and Gratifications Theory. Data collection techniques were conducted through in-depth interviews and observations involving active TikTok users from Generation Z aged between 18 and 25 years old. The findings reveal that the phenomenon of FoMO emerges through individuals’ tendency to continuously monitor trending topics and viral information on TikTok in order to avoid being left behind within their social environment. FoMO influences TikTok content consumption behavior, including repetitive application checking, prolonged scrolling activities, and participation in popular trends and challenges.

From the perspective of Uses and Gratifications Theory, TikTok usage among Generation Z is influenced by the needs for entertainment, information, social interaction, and personal identity. The study also demonstrates that TikTok’s algorithm, particularly through the For You Page (FYP) feature, further strengthens the intensity of social media usage and amplifies the emergence of FoMO among Generation Z users. In addition to providing easy access to entertainment and information, the FoMO phenomenon also contributes to increasing dependence on social media and the emergence of social anxiety when users are disconnected from TikTok for a certain period of time.